Let's face it, a rapidly growing ten billion dollar industry doesn't come along every day. An opportunity of this magnitude demands an association that goes beyond what the industry needs today. The NACB is focused on defining a future that is prosperous, stable and safe.
The NACB’s National Standards are developed through a deliberative and inclusive process. We take input from government, NACB Members and subject matter experts into careful consideration in initially drafting the standard. We then work with those stakeholders to refine the standard before soliciting comments from the public. Every comment will be reviewed and considered by the NACB and may result in a revision of the standard. Following the review period, a new draft of the standard will be circulated to NACB Members for a final vote to approve and adopt it.
Non-compliance with the NACB Advertising Standard, as with all NACB National Standards, can result in expulsion from the NACB or other consequences.